Shift2Sustain: Driving Behavioural Change in Mobility Towards Sustainability
Shift2Sustain project started in November 2025, and brings together 17 partners, including 7 pilot cities. The purpose of the project is to promote the adoption of Mobility Management Plans (MMP) for public and private actors, by developing a guidance and testing mobility solutions in the pilot cities.
The first objective of the project is the generation of a database of information on existing Mobility Management Plans (MMP) and Mobility Management Schemes (MMS). This work is needed to analyze the state-of-art in Europe and highlight which measures had positive outcomes and why. The analysis is carried out through a desk research and a stakeholder consultation for different countries.
Furthermore, S2S aims to implement 7 pilot tests about MMP and MMM solutions in each city participating in the consortium: Oeiras (PT), Turin (IT), Gdansk (PL), Zagreb (HR), Izmir (TR), Sarajevo (BA) and Copenhagen (DK). These actions will be mapped with indicators and expected impacts calculated before and after the projects, to quantitatively and qualitatively assess the results of such pilots.
Together with the pilots, it will be developed a digital toolkit composed of a digital serious game and a behavioral gamification app for community involvement. The app will be developed by an external startup, selected after a market consultation. The games are adaptable for the various location and measures implemented, facilitating, enhancing and tracking the implementation of MMM.
Thanks to the analysis of the results, a guideline with the lessons learned and policy recommendations will be produced, with the aim to develop mobility training plans, focusing on MMP and MMM. The trainings will be launched through an online course called “Learn2Shift”, a program which provides practical and professional skills.
Finally, the consortium will provide technical dissemination of the project contents through events and scientific publication, as well as through the engagement with relevant EU stakeholders.